Zoho · Desk & Forms Case study

Digital Complaint & Feedback Management for Gleneagles JPMC

How TekyDoct centralised patient complaint & feedback handling for Gleneagles JPMC on Zoho Forms + Desk — multi-channel intake, automated ticketing, SLA-driven escalation.

Client
Gleneagles JPMC
Industry
Healthcare
Location
Brunei
Solutions Implemented
Zoho Desk & Zoho Forms
Implementation Partner
TekyDoct · Authorized Zoho Partner
Digital Complaint & Feedback Management for Gleneagles JPMC

// Overview

Gleneagles JPMC is a leading healthcare institution committed to delivering high-quality patient care and service excellence. With increasing patient interactions, the hospital recognized the need to modernize its complaint and feedback handling system to enhance responsiveness, transparency, and service quality. To support this transformation, Gleneagles JPMC partnered with TekyDoct to implement a centralized, digital Complaint & Feedback Management System using Zoho Forms and Zoho Desk.

Multi-channel
QR · Web · Email · Manual intake
Automated
Ticket creation & assignment
SLA-driven
Priority-based escalation
Transparent
Patient acknowledgment & tracking

// The work

Challenge, approach, result.

01
Challenge

Patient Service Priorities

As patient volumes increased, the hospital aimed to modernise complaint and feedback handling:

  • Centralize complaint and feedback management across all intake channels.
  • Improve response times and ensure structured resolution workflows.
  • Implement priority-based feedback handling for critical cases.
  • Strengthen overall patient satisfaction through transparent and efficient processes.
02
Solution

Streamlining Patient Complaints for Better Care

TekyDoct implemented a fully integrated Complaint & Feedback Management System using Zoho Forms for digital intake and Zoho Desk for workflow automation and ticket management.

  • Multi-Channel Digital Intake — QR codes across hospital departments, hospital website, email submissions and manual entry by the Customer Relations team. All forms captured standardized patient and complaint details.
  • Automated Ticket Creation & Assignment — every form submission automatically generated a ticket within Zoho Desk. Tickets were intelligently assigned based on patient category, ensuring immediate ownership without manual intervention.
  • Priority-Based SLA Management — complaints categorised by priority (Low, Medium, High) with predefined SLA timelines. High-priority cases received immediate attention; SLA timers and due dates calculated automatically; escalations triggered if timelines exceeded.
  • Structured Escalation Framework — automated escalation rules for manager notifications on SLA breaches, leadership visibility for high-priority cases, and internal collaboration through centralized ticket communication.
  • Patient Acknowledgment — patients received automated acknowledgment emails, improving transparency and reassurance.
  • Clear Separation of Complaints & Feedback — complaints followed SLA-driven workflows; positive feedback routed separately for documentation and recognition. Enabled clean service performance analytics.
03
Result

Impact on Patient Experience

By implementing Zoho Forms and Zoho Desk, TekyDoct enabled Gleneagles JPMC to transition from manual complaint handling to a fully digital, automated, patient-service management system.

  • Centralized and structured complaint & feedback management.
  • Faster resolution times through automation and SLA enforcement.
  • Enhanced patient trust through timely communication.
  • Data-driven insights supporting continuous service improvement.
  • Strengthened operational efficiency and improved service quality.

// Key functional modules delivered

One platform, every workflow.

Every event operation — onboarding, networking, sessions, exhibitors and analytics — unified in one Zoho Backstage build. Hover any module to see what it covers.

Zoho Desk unified ticket queue showing tickets from multiple channels.

Intake

Multi-Channel Digital Intake

Custom digital forms capture complaints and feedback across QR codes placed in hospital departments, the hospital website, email submissions and manual entry by the Customer Relations team. Every form captures standardized patient + complaint details for structured data collection from the start.

Zoho Desk ticket dashboard for the Gleneagles complaint system.

Zoho Desk

Automated Ticket Creation & Assignment

Every form submission automatically generates a ticket in Zoho Desk. Tickets are intelligently assigned based on patient category — immediate ownership without manual intervention, significantly reducing response delays.

Zoho Desk SLA rule configuration showing response and resolution targets.

SLA

Priority-Based SLA Management

Complaints categorised by priority (Low, Medium, High) with predefined SLA timelines. High-priority cases receive immediate attention · SLA timers and due dates calculated automatically · escalations triggered if resolution timelines are exceeded.

Zoho Desk escalation rule configuration screen.

Escalation

Structured Escalation Framework

Automated escalation rules ensure manager notifications for SLA breaches, leadership visibility for high-priority or sensitive cases, and internal collaboration through centralized ticket communication.

Zoho Desk ticket timeline showing a status update to the customer.

Communication

Patient Acknowledgment & Transparency

Patients receive automated acknowledgment emails throughout the resolution process — improving transparency and reassurance across every stage of the complaint lifecycle.

Zoho Desk routing rule directing tickets to the correct team.

Analytics

Complaints vs Feedback Routing

The system intelligently distinguishes between complaints and positive feedback. Complaints follow SLA-driven workflows and escalation paths; positive feedback is routed separately for documentation and recognition — enabling accurate reporting and clean service performance analytics.

// Technology stack

Zoho DeskZoho FormsQR-code IntakeAutomated TicketingSLA ManagementEscalation FrameworkFeedback Analytics

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