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// Solutions · Marketing Automation
Marketing automation earns trust or destroys it. We build the campaign engine — segmentation, journeys, templates, scheduling — on top of proper consent records and a hard opt-out guard, then connect it to the pipeline so you can see which spend produced revenue rather than which produced opens.
// The canvas
Exit criteria matter more than entry criteria. Someone who replies should stop receiving the sequence that assumes they never did.
Entry
Downloaded the ERP guide
Branch
Public sector?
Wait 2 days
Respect send window
Email 1
Sector case study
Exit
Replied or booked
// The guard
The guard fails the send, not the check. A badly built list produces an error you deal with quietly — not an apology to a few hundred people who never asked to hear from you.
Pre-send check · 1,482 recipients
4 removedConsent on record for this channel
Source and timestamp stored
Not on the cross-channel opt-out list
Opt-out anywhere means opt-out everywhere
Frequency cap not exceeded
Per-contact, across all campaigns
Not a reserved or role address
3 recipients removed — info@, sales@, noreply@
No prior hard bounce or complaint
1 recipient suppressed permanently
Inside the recipient send window
Held until 09:00 local
Illustrative check · example counts, not a live campaign
// What you get
Consent, suppression and opt-out are not features bolted on at the end here — they sit between the campaign and the send, every time.
01
Segments built from real behaviour and record data — industry, deal stage, past purchase, engagement, service history — refreshed automatically rather than exported to a spreadsheet.
02
Multi-step journeys with branch conditions, wait states and exit criteria — so someone who replies stops receiving the sequence that assumes they did not.
03
Email, WhatsApp and SMS from one journey, with per-channel templates, registered WhatsApp template handling and per-language variants.
04
Consent captured with source and timestamp, honoured across every channel, and a guard that blocks a send to anyone who has opted out — regardless of which list they reappear on.
05
A maintained template library so campaigns look like your organisation without a designer in the loop for every send, including approval before anything goes out.
06
Campaign performance followed through to lead, deal and closed revenue — not just delivery statistics that flatter the sender.
// How we get there
The fastest way to damage a brand is to automate sending to a list nobody validated. Consent and hygiene come first.
Review your existing lists, consent basis, bounce history and brand assets, and agree what may legitimately be contacted and how often.
Configure segments, templates, journeys and the opt-out guard, and register the WhatsApp templates that need approval before launch.
Run a limited-audience campaign with close monitoring of deliverability, complaints and replies before opening the taps.
Expand cadence and journeys on evidence, tune send windows and frequency caps, and connect reporting through to pipeline outcomes.
// FAQ
A send-time guard sits between every campaign and the channel. It enforces cross-channel opt-out, frequency caps, suppression lists and reserved-address blocking, and it fails the send rather than the check — so a badly built list produces an error, not an apology tour.
Yes. Templates carry per-language variants and recipients are selected by their recorded language preference, with a defined fallback. WhatsApp templates are registered per language, which is a prerequisite the platform tracks for you.
No. Each solution is a configured slice of the same platform, so you can start with one department and add another later without a migration or a second integration to maintain. What you do get from the start is one data fabric underneath — so when the second solution arrives it already recognises your people, approvals and records.
Yes. Most engagements leave existing line-of-business systems in place and integrate with them through APIs, scheduled syncs or event feeds. Where an existing system is genuinely the blocker we will say so, and that becomes an Application Modernization conversation rather than something we quietly work around.
// Get started
One well-built nurture sequence on a clean, consented list will out-perform a full campaign calendar on a list nobody trusts.
// Pairs well with
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